Intro
I specialize in helping organizations bridge business strategy, analytics, and technology to create impactful experiences for the communities they serve.
Currently, I'm doing this at Converse, supporting global data, analytics, and insights, with a focus on web analytics & digital experience.
Background
With a foundation in business analytics and robust knowledge around digital tech, I bring a strategic 'big picture' lens to analytics & customer experience work, and excel at transforming data-driven insights into exceptional CX and business wins.
An example of my skills in action might involve:
- Diving into analytics data (or coaching an analyst) to produce an insight
- Leading design and development work for a responsive product or process enhancement
- Aligning on a proof of concept with customer-facing stakeholders who offer unique perspective
- Designing an experiment to test and iterate the solution
- Leading deployment, monitoring, and measuring results to guide iteration
On a broader basis, I've led cross-functional teams managing a $100M revenue stream, and am experienced leading through significant organizational change. I'm equally comfortable honing strategy with senior leadership as I am collaborating with developers on technical solutions.
Skills & Technical Bits
# Web Design/Dev / Platforms / Monitoring / Personalization / Analytics
HTML/CSS, basic JS, Git, Figma / SFCC, headless arch / Akamai mPulse, Data Dog / Adobe Target, Kibo/Monetate / GTM, GA4, Adobe Analytics, Content Square, HotJar, Clarity
# Business Reporting & Analysis / Data Viz / Presentations
Microsoft Office Suite, Advanced Excel skills, Alteryx / PowerBI, Tableau / PPT, Keynote
# Project Management & Collaboration
Agile & scrum experience, Atlassian suite (Jira, Confluence), Smartsheet, Microsoft Project / Slack, Teams, Zoom, Miro, Mural, Lucidchart, FigJam